How to manage the behavioral competences in the marketing function?

People management in the marketing department

Brand manager, research managers and marketing service managers require a different management style than sales management.
First there is the bond that the brand manager has to create with his agency people, both the account side as well as the creative side. You can help a brand manager to better evaluate creative proposals, improve the clarity of the brief and accelerate the in-field-delivery but how do you improve the personal style so that the creative team is more motivated, the sales guys respond quicker and cross category partnerships get fostered more naturally?

With regards to the research manager, other skills come into play: empathie to consumers, ability to turn the numbers into actionable insights & making the +100 page debrief digestable for the sales guys