While creative employees give off the impression of being extremely strong and proud, lone wolves who ‘don’t need nothin’ from nobody’, who can just brush criticism off their shoulders like too much dandruff, are actually the complete opposite. They are like delicate egg shells, and can very easily crack if not handled with care. Creatives are very sensitive, especially where their work is concerned. And while they don’t need extra money to do a good job, they definitely need a pat on the back for a job well done.
Therefore it is crucial for clients to know the art of providing feedback to a creative team. Yes, there are trainings by your advertising agencies but a lot comes from having the right mindset.
Creatives are eager to share their new off-the-wall ideas and sometimes the client isn't always ready to receive them...
And once you receive the creative proposal, the client's reaction is not always what it needs to be ...
I'm always amused by these sketches, but it's remarkable how many marketers and marketing agencies fail to adhere to even the most basic of principles. It really demonstrates a lack of common sense. Nevertheless there are some amazing mobile media campaigns out there at the moment. Success seems to be linked often to effective targeting (geographic and demographic) and creativity and originality.
Posted by: mobile marketing agency | August 19, 2011 at 11:31 AM
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Posted by: Hermes kelly Birkin | December 02, 2011 at 04:41 AM