The dilemma is simple: the more a TV commercial emphasis the product features the less interesting the TV ad becomes and the less effective the results with consumers.
Here are a few ways to talk about product features.
1. Using Font Type/ voice over to enhance product features
Ford F150: EcoBoost
2. The storyline: wrapping the feature in a compelling story
Spot PDA Simply Palm
3. Inspirational next generation description
Ford recently launched a nice example with their new Go Further execution
If you were offering a new car in today's crowded market, you'd do all this to go further.
Comments