What is "3D Mapping Projection"? It projects specially manipulated content onto 3D surfaces such that the illusion of depth, objects and light appears. It is an illusion using standard projectors.
Ok, I am a fan of these and have applied some of these on a smaller scale at our brand activations.
Here are a few of my favorites:
Lexus CT, projected on the Roosevelt Hotel in Los Angeles
Target: Kaleidoscopic Fashion Spectacular at the Standard Hotel NYC
3D Projection mapping in the city of Sugarland, Texas for New Years Eve 2010
3D video mapping can also be done indoors. Here is The Living Room by MR Beam. They created a unique physical 3D video-mapping experience by turning a white living room into a spacious 360° projection area.
This technique allowed them to take control of all colors, patterns and textures of the furniture, wallpapers and carpet. All done with 2 projectors.
Nokia Lumia Live ft deadmau5 lights up London with amazing 4D projection
Launch of Nokia Lumia 800 with Windows phone in London. I was scheduled to attend but had a last minute cancellation. Bummer.
bestofmarketing.typepad.com is very informative site
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Posted by: nokia-n8 | December 08, 2011 at 08:27 AM