Social search is critical to ensure social assets are gaining increased search share of voice.
Here are 4 ways to evaluate your social search results:
- which of your branded social channels (Twitter, Facebook, YouTube) appear on page 1 in Google or Bing?
- How many rankings are showing up in Twitter search?
- How are your YouTube videos showing up when searching for videos?
- How visibile are your tweets in real-time Twitter search results over time and for what terms?
Once people have arrived on your landing page, the consumer journey begins.
Here is a strategic framework to think about your click-through journey.
It's essential for local businesses to track their reputation if they rely on SEO. For example, a restaurant owner should check his resto’s Google search ranking weekly to see if his store gets on the top 10 list if he uses a specific search phrase. A budding artist should monitor his YouTube account daily for online views and comments. That way, they can both plan their next step to improve their online standing.
Posted by: Staci Burruel | May 23, 2012 at 11:44 AM