While creative employees give off the impression of being extremely strong and proud, lone wolves who ‘don’t need nothin’ from nobody’, who can just brush criticism off their shoulders like too much dandruff, are actually the complete opposite. They are like delicate egg shells, and can very easily crack if not handled with care. Creatives are very sensitive, especially where their work is concerned. And while they don’t need extra money to do a good job, they definitely need a pat on the back for a job well done.
Therefore it is crucial for clients to know the art of providing feedback to a creative team. Yes, there are trainings by your advertising agencies but a lot comes from having the right mindset.
Creatives are eager to share their new off-the-wall ideas and sometimes the client isn't always ready to receive them...
And once you receive the creative proposal, the client's reaction is not always what it needs to be ...
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