The Cleverness of Brilliant Logo Design

The Meanings Behind 37 Corporate Logos

Check this video out, to see clever design approaches to Logo Design.

 

It is interesting to look at the logo designs by Paul Rand.

Paul Rand says in A Designer’s Art that “ideas do not need to be esoteric to be original or exciting." His American Broadcasting Company trademark, epitomizes that ideal of minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost simplicity and restraint.”