Social search is critical to ensure social assets are gaining increased search share of voice.
Here are 4 ways to evaluate your social search results:
- which of your branded social channels (Twitter, Facebook, YouTube) appear on page 1 in Google or Bing?
- How many rankings are showing up in Twitter search?
- How are your YouTube videos showing up when searching for videos?
- How visibile are your tweets in real-time Twitter search results over time and for what terms?
Once people have arrived on your landing page, the consumer journey begins.
Here is a strategic framework to think about your click-through journey.
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