Best of Marketing

This blog details great creative examples, best practices of marketing and commercial strategy. It includes a number of my own ideas as well as a collection of interesting concepts that i like. I try to represent the concepts or examples visually. E-mail me if you would like to share some of your own findings or ideas. I am working as a marketing director in a top 100 FMCG company with international responsabilities.

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Great example of a Field Billboard

Swiss Air has launched a new visibility campaign next to the airport. The campaign was created by Artfield, a company shaping agricultural land into art but also advertising. Using fields between 50.000 and 100.000 square meters the company can create characters of up to 100meters length while only using natural colors and elements.

Artfield1

I can't guess how much paperwork this one required to get approved.

Posted by Filip in New media | Permalink | Comments (0) | TrackBack (0)

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