Disruptive CMO Marketing

Thought provoking marketing ideas focused on Leadership, Strategy, Creativity, Innovation and Digital marketing. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog.

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Filip Wouters
Filip Wouters

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The funny side of marketing

These are some funny marketing related ads or (fake) compisitions. A light hearted approach to brands.

Pic03359

Pic04944 Pic07949 Pic11224 Pic20355

Pic19923 Pic20783

Pic20888 Pic25411

Pic21025 Pic23318

Some Marketing Jokes:
The optimist says, "The glass is half full."
The pessimist says, "The glass is half empty."
The marketing consultant says, "Your glass needs re-sizing."

Marketing-humor-banner-advertising 

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Do not leave your garbage on the Bus

Very nice vehicle wrap execution from Grey in Amsterdam.

8971

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Cool anti smoking OOH creative

Adhesives on poles in São Paulo, Brazil for the National Day of fighting against smoking (August 29th).

Opare

Agency: Full Jazz, Brazil

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Appetizing billboard

This is a nice, engaging billboard for the chocolate lovers among us:

Cadbury_billboard

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Here's a way to link txt msg to an outdoor campaign

Hunky Dorys chips has put the the old saying, "I wouldn't throw her out of bed for (fill in the blank)," to good use in an outdoor campaign which lets passersby text their choice of which hottie to boot. Interesting to get actual feedback numbers on who has seen the ad and at what time. Would be cool if you could get the location as well. Not sure how this fits well with the target. Can these chips only be eaten by young guys?

Hunky_dory

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3 rules for great creative outdoor executions

These are some great examples of creative outdoor executions that have visual impact. Make use of these 3 rules.

1. Extend the creative content outside the billboard

Bubble_india 

The bubble gum bursting effect, from India. I like it when the creative extends itself from the billboard into reality.

2. Make use of the boring time of commuters to provide extra content

Bus_london

This walkman is built into the bus shelter and it plays videos. From London.

On average consumers spend 15min waiting for the bus and are bored with nothing to do. You need to entertain them with product info or inspirational media content.

3. Think outside the billboard box

Nikespeed

An eight foot extension of Canadian hurdler Perdita Felicien is attached to the top of the billboard

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    Cool Outdoor campaigns
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