These are some great examples of creative outdoor executions that have visual impact. Make use of these 3 rules.
1. Extend the creative content outside the billboard
The bubble gum bursting effect, from India. I like it when the creative extends itself from the billboard into reality.
2. Make use of the boring time of commuters to provide extra content
This walkman is built into the bus shelter and it plays videos. From London.
On average consumers spend 15min waiting for the bus and are bored with nothing to do. You need to entertain them with product info or inspirational media content.
3. Think outside the billboard box
An eight foot extension of Canadian hurdler Perdita Felicien is attached to the top of the billboard
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