Over the past 20 years, the rates of obesity have doubled in kids and tripled in teens. The poor diet choice causing this trend has put food marketeers under pressure.
Food manufacturers in recent years have proven adept at inventing new marketing claims for products that appear healthier while maintaining the status quo in nutritional values. A common tactic is to find a single health attribute such as vitamin content and market it heavily as a consumer benefit while making little change to the product.
It's a common tactic and evident in companies' emphasis on promoting potentially good features while masking problems. If you look at Coco-Pops, it promotes vitamins and minerals while ignoring the high sugar content and lack of fibre.
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