This is a great ad from Spike Jonze that has been doing the rounds in the viral world. The music works well for the ad as well. I have been told that there are re-cut versions of this one circuling around as well. Well done Gap!
So download the ad here
Click on this link to download and watch the Sony PSP Hells Yeah ad: Download PSPHellsyeah.mov . It includes some interesting language Squirrel, please
You can also watch the commercial here Click here to Watch
Frito Lay
Longtime Super Bowl advertiser Frito-Lay is taking a pass on the Superbowl XL game this year,
contending that despite all the hype, running a spot on the game doesn't really pay off. "I
have a little calendar page that says: 'Lay's runs Super Bowl ad. Awareness increases by
.000004.' So although it gives you enormous bragging rights, the facts are, at the end of
the day, it's a very expensive proposition that doesn't give you a terrific payback," said
Irene Rosenfeld, the company's CEO. "We've chosen to spend our money elsewhere this year."
The move is a telling one, since the snack marketer has only missed being in the game three
times since 1993. Super Bowl spots are expected to fetch $2.4 million this year, the same
rate as last year, which many view as another indication that the game's attraction as an
ad vehicle is waning. Visa and McDonald's are also reportedly opting opt out of Super Bowl
XL.
Coke with Full Throttle
Coca-Cola is ending an 8-year absence in advertising on Super Bowl broadcasts, and will push its Full Throttle Energy drink in pre-game shows.Coke passed on spending $2.5 million per 30 seconds during the Feb. 5 game on ABC-TV, USA Today reported. For about half that, it got its name on the kickoff show, plus 2.5 minutes of pre-game ad time.Energy drinks, with caffeine and additives such as ginseng, are a growing market. Pepsi`s Red Bull leads with a 47-percent share, while Coke`s year-old Full Throttle has 7 percent. A 60-second Super Sunday ad plays off Full Throttle`s 16-ounce can -- double the size of a Red Bull can -- with a tagline of 'Let Your Man Out.'
Here are some key facts of the game:
- The event is a great testimony to advertising and about 90 million people or 41% of household ratings are expected to watch the game.
- There are about 50 minutes of total commercial time and more than 50 brands advertise in total
- The Superbowl.com website attracts nearly a million unique visitors in the week of the game
- Bands who perform during the game, see a significant sales lift of their albums in the weeks following Eg: Janet Jackson's album sales more than 100%
According to Spectra, potential Super Bowl viewers across the U.S. are typically males, 25 years and older without kids who live in Upscale, Traditional Family, and Mid/Upscale areas.
Here's a summary of what works and doesn't work
How to measure the effect of your superbowl investment?
Monitoring this data throughout the event, including preliminary and post–game results, is essential; especially given the media attention the ads receive will extend them well beyond what is paid airtime.
A lot of the TV ads you see just use the same film genre to communicate their story. It might help to widen the horizon and chose a certain film genre. Here are some examples of TV advertising you can download:
Film Genre
· Adventure
· Romances
· Animation
· Fantasy
· Documentary
Download soccer_adidas_soccer_commercial_amsterdam.mpeg
· Musical
· Erotic
· Historical
· Comedy
Download womenwillneverunderstand.wmv
· Science fiction
This is one of the many product turned into robot and makes cool moves ads. I kind of liked it in the begining, but it feels old now. The dance moves were digitally recorded by Justin Timberlake's choreagrapher with the car parts electronically superimposed.
Download citroen_dancing_robot_car_ad.mpeg
· Thriller
· Drama
· Nature
This French ad promotes naturalism in a very natural way.
Download the_beach_naturisme.mov
· Reality TV
· Demo
· Foreign movie quality
These are some of the best kept secrets to create great ads. I have illustrated the process visually and provided some examples like the Paris Hilton Carl's Jr ad. Following this process will help ensuring consistency in great creative.
Following the above will ensure you can deliver great results. So as you can read, this takes a bit more time and discipline than the usual approach of shit I need to go on air in 3 months and I am just sitting together with the agency.
Here are 3 tips to create better creative:
1. Make sure you are consistent with your brand strategy
Brand positioning => Advertising strategy => Copy quality => Media spend
2. Check whether your copy adheres to the following:
· Single-minded and clear
· Impactful
· Memorable
· Persuasive
· Linked to the brand
· Engaging
3. Create talk value for your ads
Classic recipe: take an IT-girl of the moment, make a borderline MTV-like commercial, add cool music and make a Behind The Scenes and the Shooting Off and wait for the sales to roll in.
Example of the moment - Paris Hilton ad for Carl's Jr:
Hamburger chain Carl's Jr. is making no apologies for its new Spicy Burger television commercial, which features Hilton hotel heiress and reality TV star Paris Hilton in a skin-tight swimsuit soaping up a Bentley and crawling all over it before taking a big bite out of the burger.
There is some proof that it worked, their website crashed:
Carl's Jr. features the ad on its Web site, carlsjr.com, and also built a separate Web site called SpicyParis.com to play a 60-second version of the commercial. The company says SpicyParis.com was so overwhelmed with traffic last Friday that the Web site crashed. It is now back in operation.
Immitations and spoofs have instantly sprung up. Here is one example you can download:
