Disruptive CMO Marketing

Thought provoking marketing ideas focused on Leadership, Strategy, Creativity, Innovation and Digital marketing. I am a Vice President of Marketing with experience in CPG (eg Heineken) and technology (Microsoft). This is a personal blog.

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Filip Wouters
Filip Wouters

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New Innovative Media Companies You Need to Know

Image-14It is sometimes difficult to keep up with all the innovative new companies that help you with marketing your brand. Here are a few that I have come across that are worthwhile collaborating with.

 

SpotXchange

SpotXchange is a top global video marketplace, and they operate a bit differently than some of the other video ad networks in the marketplace. They run a "wired" network, which means that all of their pub partners are integrated into their backbone, thereby giving their advertisers greater inventory control, more precise targeting, and more efficient media.

Poptent

Poptent is an innovative resource that connects creative people from all around the world via a social network and brands that have a need for quality video assets. Video is the most relevant and innovative way to set your brand apart. By leveraging technology and an expertise in crowdsourcing, Poptent is able to deliver incredible results in a reduced timeframe and at a fraction of the cost of the traditional channels. In fact, we have done assignments for some of the biggest brands in the marketplace today.

Zooppa

Zooppa is the world's leading crowdsourced advertising platform

Optaros

They offer customer portal, private event retailing, online community and commerce offerings. Optaros has brought these solutions to companies such as Rue La La, Wal-Mart, Bloomingdales, Macy's.

Junaio

They are a global leader in augmented reality technology. Over the past ten years, they have worked with world's most recognized brands.

Focus

Think “Twitter for Business.” That pretty much sums it up.

Fullscreen

Fullscreen is a digital media company powered by the creativity and distribution of people. They create and distribute original content and brand activations with online influencers.

Zuberance

Zuberance's mission is to enable companies to harness the power of Word of Mouth (WOM) and social media to drive measurable increases in advocacy and sales. We do this by providing an award-winning WOM/social media marketing platform - the Zuberance Advocate Platform - that makes it easy for marketers to systematically identify and energize authentic Brand Advocates at scale plus track advocacy results in real time.

Jovoto

A global platform to enable creative excellence through mass collaboration. Their creative technology platform and community organizing processes, enable their unique collaborative approach yielding valuable ideas, insights and communications. It is what makes jovoto unique enabling them to work with talented creatives to take on the most challenging creative briefs.

Filip Wouters in Agency management, Crowdsourcing, digital marketing, Innovation, Social media, Word of Mouth | Permalink | Comments (0) | TrackBack (0)

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Word of Mouth marketing

Consumer-to-consumer recommendations carry a higher trust factor than virtually all other forms of advertising, including TV, radio and print. This isn't exactly news to many long-established businesses. In fact, one of them always understood the value of consumer recommendations; its entire sales strategy relies on turning customers into brand ambassadors and capitalizing on their social networks to influence others to purchase. That company is Tupperware, and it made a fortune by understanding word-of-mouth's power 50 years ago. To maximize word of mouth, it's imperative that email newsletters are forward-worthy.

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